From Designmagazine Nordic Report
Swedish textile and interior designer Maria Löw is a household name in Sweden. Author of influential home books and a newspaper columnist, Löw speaks the language of design literally as well as graphically. In recent years, Löw has joined forces with Swedish textile producer Almedahls, creating a new range of interior fabrics and tufted carpets. The striking textures of her ‘3D’ hand-tufted carpet suggests movement as well as depth, catching and reflecting light within its dense fibres. ‘I experimented with wool-cutting techniques to develop a carpet with a trompe l'oeil effect,’ Löw explains. ‘I also wanted to make a carpet with light and shadow contrasts, going against the wool’s resistance to reflect light.’
Last year, Almedahls launched Löw’s latest designs: ‘Lucky’ and ‘Corso’.‘While designing “Lucky” I was fascinated by the spaces between leaves,’ Löw explains. ‘I was inspired by the interaction between foliage and empty spaces, as seen everywhere, in nature or in the urban environment.’ Löw designed the ‘Corso’ motif following a trip to Scotland, where she was fascinated by the tradition of family tartans. ‘The trip inspired me to design a checked “burnout” curtain, a design that would that would update the classic net curtain with twenty-first century style,’ Löw says. ‘A part of the same pattern has been transferred to my shag-pile rug ‘Vico’, which creates a pattern as its narrow lines contrast with the longer fibres.’
Bradley Quinn Journalist New York